How are the steps in the business buying decision process similar to the steps in the consumer

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How are the steps in the business buying decision process similar to the steps in the consumer buying process? How are they different?

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Marketing Real People Real Choices

ISBN: 285711

7th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jun 07, 2024 01:08 AM

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How are the steps in the business buying decision process similar to the steps in the consumer

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Marketing Real People Real Choices

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