How can a retailer be sure they do not break the law if they check out the

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❻ How can a retailer be sure they do not break the law if they check out the competition when they set their prices? Sometimes, companies set their prices based on their competitors’ strategies and offerings – are they risking action from the ACCC for a breach of the Competition and Consumer Act 2010 (Cth)? What is the difference between competitor pricing and price fixing? (Learning Objectives 1 and 6) (AACSB: Reflective Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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