How do consumers respond to the various marketing efforts that a company may use? List the buyer
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How do consumers respond to the various marketing efforts that a company may use? List the buyer characteristics that affect buyer behavior and discuss which one(s) influence you most when making a new mobile phone decision.
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Related Book For 
Principles Of Marketing An Asian Perspective
ISBN: 9781292089669
4th Edition
Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
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