How do JCrew.com and Gap.com provide value to their customers beyond the physical products they sell? Why

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How do JCrew.com and Gap.com provide value to their customers beyond the physical products they sell? Why would a customer purchase online instead of going to the store? Under what circumstances would the customer prefer a store-based experience?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Jul 22, 2024 10:01 AM

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How do JCrew.com and Gap.com provide value to their customers beyond the physical products they sell? Why

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Marketing

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