How is demographic segmentation used in consumer markets? Provide an example where marketers have used demographic segmentation.
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How is demographic segmentation used in consumer markets? Provide an example where marketers have used demographic segmentation. (AACSB: Written and Oral Communication; Reflective Thinking) p-635
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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