How would Colgate-Palmolive vary its marketing strategies for product lines in low-income, emerging markets? Discuss using each

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How would Colgate-Palmolive vary its marketing strategies for product lines in low-income, emerging markets? Discuss using each of the elements of the marketing mix.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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