How would your approach to buying a computer differ from your parents approach? What about buying an

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How would your approach to buying a computer differ from your parents’ approach? What about buying an outfit to wear to a party? How can firms use their knowledge of different age or generational cohorts to market their products and services better?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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