Identify (a) its stage in the product life cycle and (b) key marketing mix actions that might

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Identify

(a) its stage in the product life cycle and

(b) key marketing mix actions that might be appropriate, as shown in Figure 11–1.

 LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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