Identify the key elements of a customer valuedriven marketing strategy and discuss the marketing management orientations that
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Identify the key elements of a customer value–driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. See: Designing a Customer Value–Driven Marketing Strategy and Plan ( pp 30–34 )
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Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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