If a firms sales force pressures potential customers to purchase services they cannot afford or need, but

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If a firm’s sales force pressures potential customers to purchase services they cannot afford or need, but they require that sales force to work one week a year for Habitat for Humanity, that firm is

a. Unethical yet socially responsible.

b. Ethical and socially responsible.

c. Neither ethical nor socially responsible.

d. Ethical but not involved in helping the community.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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