If you don't negotiate aggressively, you won't get anything. You have to push for what you want
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"If you don't negotiate aggressively, you won't get anything. You have to push for what you want with channel members, and you have to negotiate hard." Debate this statement. What are the best conflict resolution styles, and when is each style likely to be used?
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Related Book For
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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