In 2008, BrandZ ranked Toyota the number one brand of automobiles, valuing the brand at more than
Question:
In 2008, BrandZ ranked Toyota the number one brand of automobiles, valuing the brand at more than $35 billion. In 2010, however, it valued the Toyota brand under $22 billion.
Discuss reasons for the drop in Toyota’s brand value.
(AACSB: Communication; Refl ective Thinking)
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