In a small group, design and deliver a direct-response television commercial for a national brand not normally
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❶ In a small group, design and deliver a direct-response television commercial for a national brand not normally associated with this type of promotion.
Use a product of your own choice. (Learning Objectives 1, 2 and 3) (AACSB:
Communication; Analytical Thinking; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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