In a small group, determine the costs associated with offering an online MBA degree in addition to

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In a small group, determine the costs associated with offering an online MBA degree in addition to a traditional MBA degree at a university. Which costs are fi xed and which are variable? Determine the tuition (that is, price) to charge for a three-credit course in this degree program. Which pricing method is your group using to determine the price?

(AACSB: Communication; Refl ective Thinking)

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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