In a small group, discuss each of the morally difficult situations in marketing presented in Table 14.1.

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❸ In a small group, discuss each of the morally difficult situations in marketing presented in Table 14.1. What legal and ethical guidance is applicable to each? Make a decision about each situation; clarify the costs and benefits of your decision, as well as the risks that apply in each context. (Learning Objectives 5 and 6) (AACSB: Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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