In a small group, discuss the major public relations tools and develop three public relations items for

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❸ In a small group, discuss the major public relations tools and develop three public relations items for each of the following:

(a) your university,

(b) a frozen yogurt store,

(c) a dentist,

(d) a bank and

(e) a community centre. (Learning Objective 4) (AACSB: Communication; Teamwork; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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