In a small group, discuss your perceptions of value and how much you are willing to pay
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❶ In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: cars, frozen dinners, jeans and athletic shoes. Are there differences of opinion among members of your group? Explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (Learning Objective 1) (AACSB: Communication; Teamwork;
Application of Knowledge)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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