In a small group, give an example of how Red Bull energy-drink makers can grow by applying

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❶ In a small group, give an example of how Red Bull energy-drink makers can grow by applying each of the product/market expansion grid strategies.

Be sure to name and describe each strategy and discuss how the company might use each strategy to grow. (Learning Objective 2) (AACSB:
Communication; Analytical Thinking; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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