In column 2, identify the source for each bit of information in column 1, such as doing

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In column 2, identify the source for each bit of information in column 1, such as doing an Internet search, talking to prospective customers, looking at internal data, and so forth.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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