In reaching global markets outside the United States (a) what are some criteria that Prince should use

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In reaching global markets outside the United States

(a) what are some criteria that Prince should use to select countries in which to market aggressively,

(b) what three or four countries meet these criteria best, and

(c) what are some marketing actions Prince might use to reach these markets?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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