In regard to implementing a marketing program, what are the advantages of (a) a time-based agenda over

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In regard to implementing a marketing program, what are the advantages of

(a) a time-based agenda over a traditional agenda and

(b) an action item list over traditional meeting minutes?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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