In spring 2021, Amir Nathoo was at the helm of one of the most talked-about startups in the massive and fragmented educational technology (EdTech) industry. Just six years earlier, Nathoo and his partners had founded Outschool-a marketplace for live online classes for children taught via videoconference software. From the start, Outschool experienced robust growth. But as the COVID-19 pandemic shut down schools all over the world, demand for Outschool-like that of many EdTech platforms-exploded. In 2019, Outschool sold $7 million in classes, a respectable figure that represented strong growth. The business offered 8,000 courses to 30,000 students. By 2021, Outschool's numbers had ballooned to $130 million in annual revenue, 100,000 course offerings, and 900,000 registered students. Outschool also turned a profit for the first time. What's more, Outschool had become a truly global operation with students in 174 countries. As Nathoo reflected on his young company's exponential growth, he also thought about its strong financial foundation-$230 million in venture funding and a valuation of $3 billion.

Which market targeting strategy did Outschool follow? Are there other market segments that Outschool could have targeted?