In terms of the behavioral effect on consumers, how would a computer, such as an Apple iMac,
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In terms of the behavioral effect on consumers, how would a computer, such as an Apple iMac, be classified? In light of this classification, what actions would you suggest to the manufacturers of these products to increase their sales in the market?
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Marketing The Core
ISBN: 9781264209293
9th International Edition
Authors: Roger Kerin, Steven Hartley
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