Is it ethical for Burger King to use advertising that emphasizes negative emotions to sell its products?
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Is it ethical for Burger King to use advertising that emphasizes negative emotions to sell its products?
(AACSB: Written and Oral Communication; Ethical Reasoning; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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