Is it ethical for marketers to gather and use data from inside the home to improve the
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Is it ethical for marketers to gather and use data from inside the home to improve the value proposition to consumers? Explain. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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