Is it possible for a firm to lose customers to a company that is outside of its

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Is it possible for a firm to lose customers to a company that is outside of its strategic group? Explain.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 28, 2022 01:13 AM

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Is it possible for a firm to lose customers to a company that is outside of its

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A strategic group is a group of firms that are in the s...View the full answer

Principles Of Marketing

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