Josues firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger
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Josue’s firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger to consumers at the bottom of the pyramid in India. What factors should Josue consider as he makes a recommendation to his manager? (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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