Josues firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger

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Josue’s firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger to consumers at the bottom of the pyramid in India. What factors should Josue consider as he makes a recommendation to his manager? (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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