Knowing the culture of the organizational buying center can help salespeople identify what type of approach to
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Knowing the culture of the organizational buying center can help salespeople identify what type of approach to use. For example, if you know that a firm has a central decision maker who seeks input from others, then that firm has which type of buying center?
a. Autocratic
b. Democratic
c. Consultative
d. Consensus
e. None of the above
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