Knowing the culture of the organizational buying center can help salespeople identify what type of approach to

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Knowing the culture of the organizational buying center can help salespeople identify what type of approach to use. For example, if you know that a firm has a central decision maker who seeks input from others, then that firm has which type of buying center?

a. Autocratic

b. Democratic

c. Consultative

d. Consensus

e. None of the above

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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