Learning Objective 1 Define direct and digital marketing, and discuss its benefits for consumers and marketing organisations.
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Learning Objective 1 Define direct and digital marketing, and discuss its benefits for consumers and marketing organisations.
The direct and digital marketing model pp. 406–8 Benefits of direct and digital marketing to buyers and sellers p. 408
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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