Learning Objective 1 Define direct and digital marketing, and discuss its benefits for consumers and marketing organisations.

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Learning Objective 1 Define direct and digital marketing, and discuss its benefits for consumers and marketing organisations.

The direct and digital marketing model pp. 406–8 Benefits of direct and digital marketing to buyers and sellers p. 408

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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