Learning Objective 1 Define the five promotion mix tools for communicating customer value. The promotion mix p.
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Learning Objective 1 Define the five promotion mix tools for communicating customer value.
The promotion mix p. 342
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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