Learning Objective 1 Discuss the role of a companys salespeople in creating value for customers and building
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Learning Objective 1 Discuss the role of a company’s salespeople in creating value for customers and building customer relationships.
Personal selling pp. 376–78
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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