Learning Objective 2 Define the marketing information system and discuss its parts. Assessing marketing information needs pp.

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Learning Objective 2 Define the marketing information system and discuss its parts.

Assessing marketing information needs pp. 102–3 Developing marketing information pp. 103–5

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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