Learning Objective 2 Identify and define the other important external and internal factors affecting a firms pricing
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Learning Objective 2 Identify and define the other important external and internal factors affecting a firm’s pricing decisions.
Other internal and external considerations affecting price decisions pp. 264–68
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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