Learning Objective 3 Define consumerism and environmentalism, and explain how these concepts are linked to marketing strategies.
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Learning Objective 3 Define consumerism and environmentalism, and explain how these concepts are linked to marketing strategies.
Consumer actions to promote sustainable marketing pp. 449–53
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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