Learning Objective 4 Explain how companies determine a set of prices that maximises the profits from the
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Learning Objective 4 Explain how companies determine a set of prices that maximises the profits from the total product mix.
Product-mix pricing strategies pp. 270–71
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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