Lenovo operates in four different kinds of markets: business-to-consumer (B-to-C) business-to business (B-to-B), business-to-institution (B-to-I), and business- to-government (B-to-G). These distinct markets have different expectations from Lenovo. Consider the smart devices market. Go to www.lenovo.com/us/en/ devices/ and look at how Lenovo approaches each market. What are the differences in how Lenovo markets to each of the different groups defined previously? Consider things such as positioning, variety, product specification, and customer support in your answer.