Let us take the situation where you have been asked to explain to your colleagues in the

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❷ Let us take the situation where you have been asked to explain to your colleagues in the marketing department of a retailer where you are employed how the use of RFID tags might benefit the company. Assuming you turn to YouTube (e.g. see ), prepare your presentation. What other consequences, if any, might there be for suppliers and consumers? (Learning Objectives 1, 2 and 3)

(AACSB: Communication; Use of IT; Reflective Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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