List the major influences on business buyers. Why is it important for the business-to-business buyer to understand

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List the major influences on business buyers. Why is it important for the business-to-business buyer to understand these major influences?

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Principles Of Marketing An Asian Perspective

ISBN: 9781292089669

4th Edition

Authors: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan

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