List the marketing management functions, including the elements of a marketing plan, and discuss the importance of

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List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment. Managing the Marketing Effort 82–86; Measuring and Managing Return on Marketing Investment 86–87

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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