List the marketing management functions, including the elements of a marketing plan, and discuss the importance of
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List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing marketing return on investment. See: Managing the Marketing Effort and Marketing Return on Investment ( pp 73–78 P+96
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Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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