List the names of the store brands found in three retail food chains in your country. Identify

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List the names of the store brands found in three retail food chains in your country. Identify the private-label brands of another retailer of your choice and compare the price and quality of one of the products to those of a comparable national brand. (AACSB: Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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