List the participants in the business buying process. What factors influence the buying decision? Discuss the major
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List the participants in the business buying process. What factors influence the buying decision? Discuss the major influences on business buyers. (AACSB: Written and Oral Communication; Reflective Thinking) p-635
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Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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