LO 18-3 Select the promotional approach appropriate to a products target audience, life-cycle stage, and characteristics, as

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LO 18-3 Select the promotional approach appropriate to a product’s target audience, life-cycle stage, and characteristics, as well as stages of the buying decision and channel strategies.

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 23, 2024 11:00 AM

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LO 18-3 Select the promotional approach appropriate to a products target audience, life-cycle stage, and characteristics, as

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Marketing

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