Locate the mission statements for the following organizations: (a) USAA, (b) United Airlines, (c) South Carolina State

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Locate the mission statements for the following organizations:

(a) USAA,

(b) United Airlines,

(c) South Carolina State University (SC State), and

(d) IKEA. Evaluate each statement using the criteria for creating a sound mission statement. What could be done to improve each organization’s mission statement? (AACSB: Written and Oral Communication; Reflective Thinking) P+96

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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