Locate the mission statements for the following organizations: (a) USAA, (b) United Airlines, (c) South Carolina State

Question:

Locate the mission statements for the following organizations: 

(a) USAA, 

(b) United Airlines, 

(c) South Carolina State University (SC State), and 

(d) IKEA. Evaluate each statement using the criteria for creating a sound mission statement. What could be done to improve each organization’s mission statement?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

Question Posted: