Look at a phone bill for the same service over several months. How does the service provider

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Look at a phone bill for the same service over several months. How does the service provider price this service?

Do you see any suspicious charges such as any of those listed by the FCC at www.ftc.gov/bcp/edu/pubs/consumer/

products/pro18.shtm ? Suggest ways to price this service that will make it easier for customers to understand but also allow the company to make a reasonable profi t. (AACSB:

Communication; Refl ective Thinking)

 LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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