Malcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few, Stickiness,
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Malcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few, Stickiness, and the Law of Context. Research these concepts and describe how understanding them helps marketers better understand and target consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
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