Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they? LO.1

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Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they? LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 24, 2024 03:04 AM

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Market segmentation involves aggregating prospective buyers into groups that have two key characteristics. What are they? LO.1

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Marketing

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