Marketers are developing branded Web series to get consumers involved with their brands. One successful series is

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Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft ( www

. realwomenofphiladelphia.com ). Fans can watch videos of professionals making delicious, simple recipes with one common ingredient—Philadelphia Cream Cheese, of course! The site features a recipe contest, and entrants even get training on how to photograph their entries to make them look as yummy as possible. Visit this Web site and fi nd two other branded Web series. Critique the sites and describe how viewers interact with the Web sites. (AACSB: Communication;

Use of IT; Refl ective Thinking) LO.1

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