Marketers use Q Scores to determine a celebritys appeal to their target audience. Research Q Scores and

❷ Marketers use Q Scores to determine a celebrity’s appeal to their target audience. Research Q Scores and write a report on a specific celebrity’s Q Score for the past several years. If the score changed considerably, give possible reason(s). What else are Q Scores used for, apart from rating celebrity appeal?

(Learning Objective 3) (AACSB: Communication; Application of Knowledge)